Member Spotlight - Business Technicians

Member Spotlight

Business Technicians

3B High Street Grantown-on-Spey Moray-Shire Scotland PH26 3HB

Tel: 01479 873971 

www.businesstechnicians.co.uk

Business Technicians has been on the go for 5 years – set up to deliver start up services and assistance for small business such as payroll support. In 2011 Jennifer Macdonald-Nethercott joined her husband and the business now offers marketing support to small and medium businesses as a result. Jennifer has attracted new customers to the business and also works with existing clients of Business Technicians. Jennifer managed to keep in touch with lots of her previous business contacts and these have been a great source of work. She networks regularly and is a keen advocate of keeping up a good presence in the local community.

Marketing support from Business Technicians includes writing and implementing marketing plans but it also includes revisiting websites. “Websites are something that people often do and put plenty of thought into at the time” says Jennifer “but they are often then put on a back burner and not reviewed to make sure they reflect the current business” she continues. Jennifer has reviewed several existing websites recently, given them a makeover so that the customer has ended up with a smoother operating, more up to date website with better search engine results for a much lower cost than having to build a new website.

Jennifer also designs email marketing campaigns for clients – helping craft the message so that it is tailored to the audience and will therefore be more effective.

Jennifer’s background is Hospitality and tourism having gained at BA in Leisure Management at Glasgow Caledonian University and more recently gained Chartered Marketer status. She has worked with Landmark Press and Macrae & Dick locally in marketing roles and also worked as Membership and Events Manager for Fusion before handing over the reins to Paula Kirby. She was on the team at the Macdonald Aviemore Resort when they opened for their first big conference and remembers it being all hands on deck to get everything done in time.

This experience means Jennifer has a great understanding of the local market in the Highlands, with a great background in hospitality, leisure and tourism. However, Jennifer is now using that experience to work with a wide range of businesses and organisations who are keen to see their marketing deliver results.

Business Technicians currently offers a free marketing audit which covers 2 hours of Jennifers time. During this audit she will review an organisation’s marketing activity and will provide them with 5 key improvements to get the most out of their current activity – now that’s an offer that no one can refuse!