Wednesday 22 December 2010

Member Spotlight - Capella IP

Member Spotlight
Dr Kate E. Macdonald
Capella IP
Tel: 01463 225749
www.capellaip.com


Getting to grips with what intellectual property is about, and how to benefit from it, is not an easy thing to do. However, a brief visit to Capella IP educated me to see that everyone has intellectual property of some sort of another, although often we don’t realise it or assign value to it.

Dr Kate Macdonald has been working with intellectual property for nearly 18 years and it is clear she is passionate about her subject. She describes herself as an “IP Strategist”, first getting to grips with the business and then deciding the intellectual property strategy.

Scotland of course is a ripe place for inventions, creativity and ideas. However, Kate described how organisations in Scotland should “keep their arms around” their products/ideas so that they benefit from them if they are then sold elsewhere. There are numerous cases of course where the great idea has been created in Scotland only for the benefit to be earned elsewhere.

So what can Kate do for businesses? Firstly she can give you an initial consultation, free of charge. This begins to look at what IP you have in your business, future development plans, your business strategy and then she then makes suggestions on how to get the most benefit from your IP. She then gives you a detailed quotation about her pricing from this point forward.

Kate has a PhD in Physics and has years of technical experience. She works in life sciences, medical devices, subsea renewables and a host of other areas. She is a Chartered UK and European Patent Attorney and a European Designs Attorney. This, combined with her business experience, means she can give businesses the whole package of advice relating to IP.

Another area Kate is enthusiastic about is individual learning and the fact that each of us has our own personal intellectual property – it’s our knowledge built up through experience, education and life. There is a value in this that most people don’t even consider. Imagine what it would be like if it was possible to enthuse children about this at an early stage in their life!

Intellectual property, intellectual assets, patents, trademarks, registered designs and copyright can be confusing terms and areas of business. Clarity can quickly be reached however by involving Capella IP in your business – you and your business may well be more valuable than you think!

As Kate says Capella IP is all about leveraging the promise of intellectual property.

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