"Atlantic Marketing provides a comprehensive project management service, whether it's running sophisticated international technology competitions for young people or delivering mass market TV based campaigns to tight timescales and budgets. Campaigns that exceeded our targets by a factor of ten, and won a range of awards - for them and us"
Calum Davidson,
Director of Energy and Low Carbon, Highlands and Islands Enterprise
AM offers considerable and proven project management skills, with an established network of associates and a track record ranging in size from small scale, local activity to substantive, international multi-company projects. Exemplars since 2004 include:
AM co-formulated and project managed the Speak Up for Broadband Campaign to raise demand for broadband services in the Highlands and Islands to justify the significant stakeholder investments required to implement the utility. Co-ordinating media, events and call centres across a region accounting for 0.67% of the UK population the campaign delivered 2.87% of all UK registrations. This result advanced regional broadband implementation by several years and won two prestigious Scottish IPA awards
AM project managed the ICT Youth Challenge programme on behalf of Highlands and Islands Enterprise. This competition enabled young people to develop through supportive entrepreneurial activities seeded around ICT ideas. Added partners included BT, Microsoft, the University of the Highlands and Islands, Distance Lab, NESTA and Massachusetts Institute of Technology Media Lab. The programme is now running under license in North East England
AM organised and managed Chartered Institute of Marketing work shops across the Highlands and Islands and implemented CIM Master Classes in Inverness in Thurso with keynote speakers including Nick Oulton, Hamish Taylor, Phil Atkinson, Jonathan Sands, Paul Fifield, Gerald Michaluk and Martin Jordan
AM chaired the Association of Integrated Media in the Highlands and Islands from 2003 until 2005 formulating organisation strategy and organisation structure and gaining financial support to accelerate regional digital content industry development. This contributed to the creative industries sector in the Highlands and Islands evidencing growth rates up to three times higher than the UK average. Acting as Regional Chair for the European Digital Media Network AM then undertook extensive international networking to raise regional and sector profiles.
AM co-organised the MAC5 Conference and International Summit. Focused on marketing and communications it highlighted the need for micro businesses to think and act across international boundaries with insights into business growth through innovative thinking, collaboration and creative productivity. The Inverness based event attracted delegates from Germany, Ireland, Italy, Spain, Sweden and the UK and brokered creative industry contacts in North America
Calum Davidson,
Director of Energy and Low Carbon, Highlands and Islands Enterprise
AM offers considerable and proven project management skills, with an established network of associates and a track record ranging in size from small scale, local activity to substantive, international multi-company projects. Exemplars since 2004 include:
AM co-formulated and project managed the Speak Up for Broadband Campaign to raise demand for broadband services in the Highlands and Islands to justify the significant stakeholder investments required to implement the utility. Co-ordinating media, events and call centres across a region accounting for 0.67% of the UK population the campaign delivered 2.87% of all UK registrations. This result advanced regional broadband implementation by several years and won two prestigious Scottish IPA awards
AM project managed the ICT Youth Challenge programme on behalf of Highlands and Islands Enterprise. This competition enabled young people to develop through supportive entrepreneurial activities seeded around ICT ideas. Added partners included BT, Microsoft, the University of the Highlands and Islands, Distance Lab, NESTA and Massachusetts Institute of Technology Media Lab. The programme is now running under license in North East England
AM organised and managed Chartered Institute of Marketing work shops across the Highlands and Islands and implemented CIM Master Classes in Inverness in Thurso with keynote speakers including Nick Oulton, Hamish Taylor, Phil Atkinson, Jonathan Sands, Paul Fifield, Gerald Michaluk and Martin Jordan
AM chaired the Association of Integrated Media in the Highlands and Islands from 2003 until 2005 formulating organisation strategy and organisation structure and gaining financial support to accelerate regional digital content industry development. This contributed to the creative industries sector in the Highlands and Islands evidencing growth rates up to three times higher than the UK average. Acting as Regional Chair for the European Digital Media Network AM then undertook extensive international networking to raise regional and sector profiles.
AM co-organised the MAC5 Conference and International Summit. Focused on marketing and communications it highlighted the need for micro businesses to think and act across international boundaries with insights into business growth through innovative thinking, collaboration and creative productivity. The Inverness based event attracted delegates from Germany, Ireland, Italy, Spain, Sweden and the UK and brokered creative industry contacts in North America
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