What Happened at Our First Two Fusion Workshops?

We had a busy start to our first Fusion workshop event with a real mix of attendees from the public sector, private sector and third sector.

Allan Simpson of the Results Academy made us work hard and think about how we were marketing our businesses at the moment. We came up with a scary number - between the group we were spending £337,000 in time on our marketing activities. The group then had to think about how we wanted to grow our businesses for next year and we came up with a forecasted £176,000 of growth. We then looked at some of the issues that were preventing us from achieving the marketing results we wanted and identified 389 across the group.

So off we headed with plenty of homework and to think a bit more strategically about the marketing we are doing - especially with regard to social media which may be free to use but it certainly has a big time cost.

We then held a smaller event in Elgin library which as is often the case with Fusion was completely different given it was a completely different group of people - all of whom actively used Social Media. We had a pretty frank discussion about what we were all doing and again headed home with plenty to think about.

Our next event will be Oban on the 19th of April.